1.' Right before the COVID-19 pandemic, they held a meeting during which they discussed 'best practices,' as well as content creation and strategy, Quinteros Annous explained. The avid fashionista has a specific vision for his clothes: 'Future, sexy, upscale.According to the outlet, Derulo then told Isabel Quinteros Annous, the head of music partnerships and artist relations at TikTok, that he 'want to be No.

It hasn't always worked: Derulo recalled a write down he had to take on a $1 million home.īut he has no plans to give up. Next up: A clothing line. Offstage, Derulo's Just for You foundation has built a hospital in Haiti (where his parents emigrated from) he also flips houses. 'I was in front of the television, mimicking moves, singing songs, and that became watching other music videos and getting attached to other artists.'

'I didn’t understand what being a singer was, I just wanted to be Michael Jackson,' recalled Derulo of his childhood. Despite his autotune-perfect vocals, he readily employs real instruments to engineer catchy hooks: 'Talk Dirty' includes a horn break sampled from Balkan Beat Box saxman Ori Kaplan while 'Wiggle' featured a recorder most listeners remember from grade school and 'Trumpets' included actual brass players.ĭerulo's slick moves have also landed him a small screen role as the judge of So You Think You Can Dance? His inspiration? Perhaps the greatest singer-dancer of all time: Michael Jackson. He decided to take a chance, and since then, the multi-talented performer has churned out hit after hit. His 2014 earworm, 'Talk Dirty' peaked at No.

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